The inspiration for URBNC3 came in 2020 when Linda started to have foot pain while walking. However, the doctor advised her to wait until it gets worse before seeing a podiatrist. As a big lover of sandals, especially for traveling, she started to feel the pain from all the pretty but narrow-shaped sandals without foot bed. At the same time, Philipp found it frustrating to search for shoes suitable to his insoles - especially in summer he couldn't wear sandals or flip-flops without pain because he needs his supporting foot bed.

This was the moment when they both recognized the great potential of a mass-tailoring approach to footwear to give more people access to the right fitting shoes. Together with design & fashion enthusiasts Roman and designer Kristyna, the label URBNC3 was finally brought to life.